Ladies Lawn Night

Recently I competed in a National Campaign Competition with The CW and PRSSA. As a group of four, we had to research, create an event, and submit a campaign booklet in an attempt to promote the two new shows, 90210 and Melrose Place, on campus. Groups were only allowed to have four people, therefore, my Public Relations Campaign class split off into three groups. I can honestly say, between the three groups, The CW accomplished its goal of promotion on the GCSU campus. Flyers, radio announcements, news articles, and news shows cluttered the campus for a month as we all rushed to fill the deadline of when our event had to be held. Crazy is an understatement.

Three groups... three events... three completely different ideas. My event, or rather my groups event, was titled Ladies Lawn Night. A night of ladies bonding time. In between the freshman dorms at GCSU there is an amazingly inviting lawn that is flat and expansive, we chose this for the location. At the event there was a fashion show, a jazz band, trunk shows from local boutiques, breast cancer awareness, a red carpet with the actual CW background, makeup and hair consultations, and blankets were placed on the lawn to watch the two shows on a big screen. It was a lot of fun, there were tons of giveaways and there was a very nice turn out.

One of the things that I did learn during this event is how much work really goes into an event. Every minute of my spare time for over a month was filled with Ladies Lawn Night activities. From organization, to booking, to promotion, to decorations..... the list is huge. Thankfully the hard work really did pay off, the event was beautiful. For decorations we stuck to two colors, dark pink and white. White table clothes covered all of the tables, hurricanes with sand and candles graced every table, and christmas lights fenced in the area creating a very magical and girly environment. The ambience was embellished with the jazz band playing to attract girls to shop at the beginning of the event and guys dressed in white shirts and black pants running the tables.

Creating a campaign book is not an easy task. It is one of those things that you basically have to be thrown into creating, there is no "how-to" book. Everything from analysis to design goes into the large book. Everything that was created we stuffed into the book, everything that was written about the event we stuffed into the book... everything was there. We analyzed how the event went, how the show is doing, and included any research we had done. I am glad that portion of the project is over.

Now is the waiting period... who will win the competition. Keep your fingers crossed, and I will keep you updated!