Wednesday, January 21, 2009

"Media to-do list 2009" By Margo Mateas

The United States economy is on the mind of the majority of America at the moment. I picked the article "Media to-do list 2009" because I found it very in-tune with todays world. Media Relations is having to adjust its pitching practices because of the dwindling economy. The article talks about how the "long cynical about corporate do-gooders and ethical leadership" media will have to change in order to adjust and start pitching positive stories about corporations doing the right things for their employees. 

Here is the list of things to do in order to be part of the new developments:
1. Prepare to have your subject-matter experts articulate your plan for the future.
2. Green and eco-friendly stores will be important, but only as they show others how to become more environmentally responsible- or demonstrate cutting-edge breakthrough that will alter the way we do things on a grand scale.
3. Prepare more minorities to serve as spokespeople and subject matter experts, because there will be a greater demand for their visibility.

Obama's campaign wrapped around "Change", but I never considered change would include myself and the profession I am aiming to be part of.
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3 comments:

  1. tgbryantJanuary 21, 2009 at 10:15 AM

    One thing to keep in mind is that PR will always be needed. Even in a struggling economy. Companies who are struggling but need to boost their sales/image may depend on a PR professional. "Don't forget, we're still here!" But definitely, definitely agree that we need to adjust our goals for new developments based on our current situations.

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  2. Ginger Carter MillerJanuary 22, 2009 at 11:13 AM

    I agree with Tyler...

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  3. katherine_FarmerJanuary 26, 2009 at 12:13 PM

    I definitely agree with your comment Tyler. Bill Gates even said, "If I was down to my last dollar I would spend it on public relations." Public Relations will be just as important, if not more, with the current economic situation.

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