It's not all about luck

While on my weekly internet search for the perfect article to talk about I came across "Winning the PR Media Game, There are no lucky breaks" by Vicky Gallion. The article talks about the four rules to winning PR strategy. When taking Writing for Public Relations last semester I had a hard time getting stories about my client, a small town monograming store, written. Its hard to find a news worthy story about two ladies owning a monograming store. Fortunately I did get a story written about them before the semester was up. The rules in this article would have been, and are, very helpful.

Rule #1- Don't try to sell a reporter on your product or service

For the story that was published I chose to use the store as a background and focus on the charity that they were supporting. The store is raising money for Payton Thornton, a three-year-old who has recessive dystrophic epidermolysis bullosa. By running the story about Thornton, the stores name and location was printed in the local newspaper.

Rule #2 - Have a PR practitioner help you find and write your story

Grammer can make or break you.

Rule #3 Have a solid marketing plan in place before a PR plan

Rule #4 Develop the relationship with reporters

The article can be found here: http://aboutpublicrelations.net/ucgallion1.htm